Posts Tagged ‘Focus Groups’

“UnFocused Groups”

This article has just been posted on The Huffington Post. To view it at Huff Post click on the link.

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After each debate, focus groups created more questions than answers!

Television has gravitated to the use of focus groups — gatherings of undecided or uncommitted voters — as a tool to evaluate the candidates’ performance in the debates.

With a straight face the sober moderator asks them who they think won the debate, who they’ll vote for, and other questions about the performance of each candidate then, asks follow up questions to clarify their answers.

How valuable are these focus groups?

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Posted in Debates, Election 2012, HuffPost Articles, On Survcast, Politics | Comments Off